Vidwan ID : 364159
She has been working with NDIM since December 2021. A sought-after professional with more than 23 years of academic and administrative experience. As an accomplished educator, she has excellent mentoring skills and corporate networking. She has been associated with various management institutes like Bharti Vidyapeeth, Institute of Management Studies Ghaziabad etc. She has published several research articles and case studies in journals of international repute and presented her research work at various international forums. She had chaired technical sessions at various international and national conferences. She has also worked on consulting projects of IPMC, Beyond Soft etc. She has conducted several training programs, workshops in area of strategic thinking, strategic execution, and statistical tools for research. Her primary areas in teaching are Strategic Management & Marketing. Her research interests include Strategic Alliances, Execution and Performance of Strategy, Flexibility Management, Experiential Marketing, Co-branding.