Gautam Chadha began his career in 1989 with TDI International India. Six years later, he joined Chitralekha Group’s OOH division, Skyliners, as region head, north, supervising Vinyl Printing, an emerging technology then. Next, he moved to Ogilvy Landscapes to head its North offce for six years. In 2003, Chadha returned to TDI to establish TDI Media Services, introducing nuances of planning and buying to the agency, which was earlier known only for airport advertising.