PGDM-MBA In Digital Marketing In Delhi
Going digital is no longer just an option but rather a necessity. Digital is the present and going further, probably digital is 100% of the future. India’s digital advertising market is expected to grow at a CAGR of almost 32% to Rs 19,000 crore approximately in the next year or two. The increasing internet penetration and addition of another 200-300 mn internet users in the next couple of years will create huge opportunities for marketers to reach out to untapped audiences.
Digitization is an omnipotent tool and one of the biggest strengths for a developing country like India. In our large and culturally diverse country, increasing popularity of internet enabled smart phones and government programmes like Digital India have put digitization on fast track even in villages. The overall impact of these government initiatives plus social trends is resulting in rapid growth of e-commerce as well as manifold increase in employment opportunities of digitally skilled workforce.
The emerging Digital World has created innumerable opportunities for entrepreneurship as digital businesses not only require less initial capital but are also more suitable for home based business formats. No wonder e-businesses are playing a major role in Startup India and are creating powerful opportunities for women, physically challenged and the youth who operate from homes or are based out of small cities and villages of India.
NDIM is among the pioneers in the country in launching a full specialization in Digital Marketing in its PGDM (MBA). The curriculum has been developed by industry experts and uses skill-based pedagogy for delivery. Faculty members comprise of senior professionals from the digital marketing industry and are known for their expertise in their sub-domains of digital marketing. Good grasp of digital tools and their applications has become the basic expectation of every recruiter and a must for every entrepreneur.
The world of digital marketing is very dynamic and often goes through disruptive changes. It becomes essential for the students and faculty to stay abreast of latest developments and emerging trends. Digital summits are regularly organized, guest lectures with renowned experts are a constant feature and industry interaction is mandated through continuous opportunities of one to one learning from leaders and innovators in the field, NDIM being located in the digital hub of the country.
Skill based learning and experiential pedagogy is given a lot of importance. More than three fourth of the class time is spent on practical exercises including content development, social media campaign management, PPC campaigns, blog writing with SEOs, conversion rate optimization, etc.
Some of the elective modules offered under Digital Marketing include Website Analysis, SEO, Content Marketing, Blogging, Social Media Marketing, Micro blogging, PPC Campaign Management, Advanced social media concepts and Online Reputation Management.
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Recruiters
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This college has a very good and a highly motivated placement cell which ensures each and every student gets multiple opportunities to get a good job and kick-start their career. Even in these testing times of pandemic, the college’s placement team is coming up with great companies for students to apply and get their desired jobs, and sometimes, like in my case, two Amazing Jobs. It was truly an honour and a privilege that I got to finish my PGDM from NDIM. It gives me great joy to share that NDIM allowed me to secure not one but two job offers from campus, both with corporate giants i.e. Oyo Rooms and Amazon. The college puts genuine efforts in nurturing each student, preparing them both mentally and physically to take on the challenges of business & the corporate sector. My Internships with Oyo Hotels & Homes and Aditya Birla Fashion were a great learning experience. The teaching faculty and non-teaching staff works side-by-side in ensuring the best curriculum is delivered by top faculty in a collaborative learning environment. The college ensures that the batch has a diverse mix of students coming from a wide variety of backgrounds and different states. I will be forever be grateful to this college as it helped me to stand on my feet and gave me the push necessary to start my corporate journey with world class brands.
Mojit Murali
Oyo & Amazon
My experience with NDIM was Awesome. In the middle of my second year, I got placed with my dream company Dabur, the largest FMCG company of India listed on the NSE. Many other reputed companies also came to the campus for placements and internships, the corporate resource cell of NDIM is excellent. I got internships with Parag Milk Foods & Firstnaukri.com and a Live project with Future Retail, all of which prepared me well for my final placement interviews. NDIM has the best and most helpful faculty and placement cell. Every time I faced challenges in Academics or placement, they were always there to help me. The immense exposure at this campus added a lot to my confidence and presentation skills. Overall, I am thankful to NDIM for all the learning and my placement in a desired profile with a great company like Dabur.
Prateek Dawar
Dabur
In the beginning of my 4th semester, I got a final campus placement in my chosen profile with a renowned Financial Services company listed on the NSE. However, due to the sudden outbreak of covid-19 and related business disruption, my joining got substantially delayed. At this point NDIM was again very supportive and they helped me get an equally good alternate placement with a globally renowned financial services company, Ernst & Young. Overall, my 2-year journey of professional growth at NDIM was really thrilling and full of academic and corporate exposure. I enjoyed my stay at NDIM so much because I got to learn a lot of different things. The Faculty has been quite supportive at every step. Even at the time of final placements, when I was struggling in my initial interviews, the teachers and placement team were very cooperative, they helped me identify my weakness and overcome it, so I could get placed in my dream company. The corporate exposure at NDIM is phenomenal. In addition to plant visits, guest lectures, high profile corporate conferences, I was given practical experience through two internships with companies such as Aditya Birla and Ummeed Housing Finance. I am very thankful to every member of NDIM.
Anjali Nagpal
Ernst & Young (EY)
When many people across the world were losing jobs, I got an amazing campus placement (during the Lockdown and global shut down) with India’s leading EdTech Company, Byju’s valued at over $11bn. NDIM was always there for its students despite the Lockdown. Our balance 4th semester classes were conducted professionally online & course was completed on time. The faculties were always available for guidance and the placement team continued to strive hard. Thankfully an Alumni friend from NDIM had recommended I join this college. Before joining NDIM I had no idea about its immense Industry connect and the corporate preparedness efforts it invests on each student. But NDIM taught me many new things and gave me lots of opportunities for Industry Interaction. I went for numerous industry visits where I got to observe & learn how industries work internally. I was also given Internships & live projects with Amul, Colgate and Hindustan Coca Cola Beverages. My campus assigned corporate mentor from Nokia was very supportive. The faculties are highly experienced and the classes offer a lot of learning. All these experiences have helped me get ready for success in my corporate life.
Dinku Moni Saikia
Byju's
Even during the pandemic NDIM made sure that placements continued. No matter how slow the pace of the corporate world but NDIM ensured its students got the best opportunities. Placement Interviews and preparation for us continued online when majority of the companies were busy cutting costs and laying off their employees. The constant preparation throughout the 2 years at NDIM and support from my teachers and placement cell ensured I get an excellent placement with a top brand like Paytm despite the pandemic. Even during the Lockdown, the college ensured our studies aren’t adversely affected and transitioned to quality online classes and exams within a week. In General, besides business education, the college also puts a lot of emphasis on soft skills which are one of the most essential skill sets needed in the corporate world. Guest Lectures by Top Management of some of the most esteemed companies are regularly conducted. The plant visits offered by NDIM are truly enriching, I visited Coca Cola and Yamaha Factories from the college. The Placement cell also gave me amazing internships with Urban Company and PepsiCo which were a fantastic learning experience. I am truly grateful to this college. Overall, NDIM offers a complete package for all the aspiring students who aim for a bright future.
Akshit Sharma
Paytm
I had a great experience at NDIM. I learnt a lot about Management Studies and the Corporate World. NDIM understands the needs of its students better and has the flexibility to incorporate their suggestions. I was quite impressed with the quality and efforts of its teachers and the Corporate resource centre. The final placements and internships & live projects offered from the Campus are Excellent. I got two internships in Dabur and Carlsberg which helped me immensely. I am incredibly happy and thankful to NDIM for my final campus Placement at Colgate Palmolive (one of the most renowned MNCs) almost 10 months before completion of my course.
Raghav Gera
Colgate