Marketing
The study of Programmes Management has taken various twists and turns over the last many years due to obvious reasons such as of Globalization of economy, greater competition, use of technology, widening customer base and rapidly evolving business practices. It has become imperative for management institutes to keep up the pace.
Today, dynamic marketing opportunities are abundant in Capital goods, Consumer goods, Services, Retailing, Distribution, Advertising, Promotion, Direct marketing, E-commerce, B2B and B2C Marketing, International marketing, etc. The objective of this specialization programme is to develop World-Class Marketing Professionals with strong market acumen and value systems.
The Industry is always on the look-out for a management institute that prepares its students as per the Business world’s steep expectations of trained professionals from Best B-Schools in Delhi. NDIM fully understands the market dynamics and prepares its students accordingly from day one itself. NDIM is therefore popularly known for its PGDM in Marketing Specialization.
The Marketing specialization equips its participants with fundamental marketing management skills and in-depth knowledge of building customer-centric organizations. The programme is challenging as a large part of the learning is based on applied research, live projects and internships, class-room conceptualization, case studies and quizzes.
Besides studying marketing and strategy courses, its participants also study innovative courses in Digital Marketing, Event Marketing, Rural Marketing, Green Marketing, Marketing of Financial Products, Luxury Marketing and Media & Communication. With the Academic advisory council comprising of 101 professionals from top brands and the academic world, the regularly updated industry focused curriculum and pedagogy prepare the students for managerial and leadership responsibilities.
Marketing students are actively involved in organizing several events under the aegis of the Marketing Club which organizes national level inter-college branding competitions to showcase and polish their marketing skills. More than 20 Top brands of India sponsor these events in various forms. Marketing Club also designs and publishes an e-Magazine, where students contribute their articles and get an insight into what is happening in the business world. The e-Magazine analyses more than 30 top Indian and International brands thereby fostering a better conceptual understanding of their functioning.
As is the case with every course at NDIM, these programmes also involves an active mix of contemporary classroom learning supplemented with constant relevant practical exposure and growth.
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Recruiters
Each year over 250 companies visit NDIM for campus placements. To explore all industries and categories, please click the button below
This college has a very good and a highly motivated placement cell which ensures each and every student gets multiple opportunities to get a good job and kick-start their career. Even in these testing times of pandemic, the college’s placement team is coming up with great companies for students to apply and get their desired jobs, and sometimes, like in my case, two Amazing Jobs. It was truly an honour and a privilege that I got to finish my PGDM from NDIM. It gives me great joy to share that NDIM allowed me to secure not one but two job offers from campus, both with corporate giants i.e. Oyo Rooms and Amazon. The college puts genuine efforts in nurturing each student, preparing them both mentally and physically to take on the challenges of business & the corporate sector. My Internships with Oyo Hotels & Homes and Aditya Birla Fashion were a great learning experience. The teaching faculty and non-teaching staff works side-by-side in ensuring the best curriculum is delivered by top faculty in a collaborative learning environment. The college ensures that the batch has a diverse mix of students coming from a wide variety of backgrounds and different states. I will be forever be grateful to this college as it helped me to stand on my feet and gave me the push necessary to start my corporate journey with world class brands.
Mojit Murali
Oyo & Amazon
My experience with NDIM was Awesome. In the middle of my second year, I got placed with my dream company Dabur, the largest FMCG company of India listed on the NSE. Many other reputed companies also came to the campus for placements and internships, the corporate resource cell of NDIM is excellent. I got internships with Parag Milk Foods & Firstnaukri.com and a Live project with Future Retail, all of which prepared me well for my final placement interviews. NDIM has the best and most helpful faculty and placement cell. Every time I faced challenges in Academics or placement, they were always there to help me. The immense exposure at this campus added a lot to my confidence and presentation skills. Overall, I am thankful to NDIM for all the learning and my placement in a desired profile with a great company like Dabur.
Prateek Dawar
Dabur
In the beginning of my 4th semester, I got a final campus placement in my chosen profile with a renowned Financial Services company listed on the NSE. However, due to the sudden outbreak of covid-19 and related business disruption, my joining got substantially delayed. At this point NDIM was again very supportive and they helped me get an equally good alternate placement with a globally renowned financial services company, Ernst & Young. Overall, my 2-year journey of professional growth at NDIM was really thrilling and full of academic and corporate exposure. I enjoyed my stay at NDIM so much because I got to learn a lot of different things. The Faculty has been quite supportive at every step. Even at the time of final placements, when I was struggling in my initial interviews, the teachers and placement team were very cooperative, they helped me identify my weakness and overcome it, so I could get placed in my dream company. The corporate exposure at NDIM is phenomenal. In addition to plant visits, guest lectures, high profile corporate conferences, I was given practical experience through two internships with companies such as Aditya Birla and Ummeed Housing Finance. I am very thankful to every member of NDIM.
Anjali Nagpal
Ernst & Young (EY)
When many people across the world were losing jobs, I got an amazing campus placement (during the Lockdown and global shut down) with India’s leading EdTech Company, Byju’s valued at over $11bn. NDIM was always there for its students despite the Lockdown. Our balance 4th semester classes were conducted professionally online & course was completed on time. The faculties were always available for guidance and the placement team continued to strive hard. Thankfully an Alumni friend from NDIM had recommended I join this college. Before joining NDIM I had no idea about its immense Industry connect and the corporate preparedness efforts it invests on each student. But NDIM taught me many new things and gave me lots of opportunities for Industry Interaction. I went for numerous industry visits where I got to observe & learn how industries work internally. I was also given Internships & live projects with Amul, Colgate and Hindustan Coca Cola Beverages. My campus assigned corporate mentor from Nokia was very supportive. The faculties are highly experienced and the classes offer a lot of learning. All these experiences have helped me get ready for success in my corporate life.
Dinku Moni Saikia
Byju's
Even during the pandemic NDIM made sure that placements continued. No matter how slow the pace of the corporate world but NDIM ensured its students got the best opportunities. Placement Interviews and preparation for us continued online when majority of the companies were busy cutting costs and laying off their employees. The constant preparation throughout the 2 years at NDIM and support from my teachers and placement cell ensured I get an excellent placement with a top brand like Paytm despite the pandemic. Even during the Lockdown, the college ensured our studies aren’t adversely affected and transitioned to quality online classes and exams within a week. In General, besides business education, the college also puts a lot of emphasis on soft skills which are one of the most essential skill sets needed in the corporate world. Guest Lectures by Top Management of some of the most esteemed companies are regularly conducted. The plant visits offered by NDIM are truly enriching, I visited Coca Cola and Yamaha Factories from the college. The Placement cell also gave me amazing internships with Urban Company and PepsiCo which were a fantastic learning experience. I am truly grateful to this college. Overall, NDIM offers a complete package for all the aspiring students who aim for a bright future.
Akshit Sharma
Paytm
I had a great experience at NDIM. I learnt a lot about Management Studies and the Corporate World. NDIM understands the needs of its students better and has the flexibility to incorporate their suggestions. I was quite impressed with the quality and efforts of its teachers and the Corporate resource centre. The final placements and internships & live projects offered from the Campus are Excellent. I got two internships in Dabur and Carlsberg which helped me immensely. I am incredibly happy and thankful to NDIM for my final campus Placement at Colgate Palmolive (one of the most renowned MNCs) almost 10 months before completion of my course.
Raghav Gera
Colgate